Mobile Applications Facts and Figures
 

more than 2,2 million new mobile devices are activated per day

more than 69% of business travelers download a travel mobile app for travel information

more than 52% of leisure travelers download a travel mobile app for travel information

59% of the affluent travelers use a mobile device to access travel information

Travelers research various components of travel across devices, before and during their trips.

Once at a destination, 41% of leisure travelers rely on destination website/app sources to evaluate local activities

By 2016, 72m Americans will research travel and 36m will book travel on smartphones

Consumers use mobile for last-minute. Top OTA brand research shows that between 60-70% of mobile bookings are same-day

Consumers want the mobile-travel experience, but aren’t satisfied. Though travel has the most mobile websites out of all industries, it has low consumer experience ratings on those sites

source: Google Think Travel